Wednesday, May 6, 2020

Primary Research Tool-Same-Sex Marriage Essay - 883 Words

Primary Research Tool-Same-sex Marriage The sample in this report came from eighteen random business in West Hollywood and Hollywood area. It ranged from local retailers to chains such as Ramada and Starbucks. The sample includes male and female managers, associates, and business owners answering survey questions. The survey included demographic questions such as age, eduction level, sexual orientation, and ethnicity. The survey also had questions on how Proposition 8 could have had an affect on business. The survey included eleven male and seven female participants. Demographics Males: Four of the male participants were heterosexual and seven were homosexual. Five of the male participants were age thirty and over.†¦show more content†¦Among the females who took the survey four were managers and three were associates. Six of the female participant voted â€Å"no† on Proposition 8 and one female voted â€Å"yes† for the proposition. Below is a graph showing the results of the votes on Proposition 8 by survey sample discussed above. Keep in mind this is a small sample of people. Business Results Retail: Six of the surveys came from clothing retailers. Three of the clothing retailers believe Proposition 8 had an affect on their business. The other three said there was no change to business due to Proposition 8. However, two of the businesses said if proposition is appealed in the future, they believe business should increase for them. One of the retailer said should same-sex marriage be legalized business should increase ten percent over a three year period. Considering, this business makes over a 100,000 a month according to the survey. Projection for this specific retailer would be a minimum of 120,000 more dollars a year for just this one retailer. Another retailer believes same-sex marriage would increase their business ten to fifteen percent over a three year period. 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